It can unite the divided. WW1 soldiers downing their weapons, For the Christmas Truce of 1914.

It can rebuild what seems lost. Union Berlin fans selling their own blood, To rebuild their crumbling stadium.

It can change laws. Number 10, Marcus Rashford, Overturning Number 10, Downing Street.

It can rally communities. AS Roma, finding 12 missing children. Simply by posting their images next to new signings.

It can reduce Islamophobia, Hate crimes against Muslims in Liverpool are down 16%, Since Salah joined the club.

And as our founders, Lawrence, Asif and Gareth witnessed, It can boost morale of NHS staff,

Coming together to talk Spurs, To get through the dark days of the Covid-19 pandemic.

Nothing hits like this game.

So, today, as we look to the NHS & Spurs partnership. Two great institutions that play in blue and white,

We know we can leverage the cultural power of this game, To make a real difference in society.

We can change things, Like nothing else on planet earth. To create an unstoppable force for good.

Just imagine if all 62,850 Spurs fans donated a pint of blood for one game, We could solve UK blood shortages.

Just imagine if players like Molly Bartrip and Richarlison step forwards, We could help 1 in 4 fans struggling with mental health,

To realise that it’s just as important as physical health.

Just imagine if we could use the cultural impact of football, To help educate half of all Brits who don’t know CPR.

We could save lives.

It won’t be easy. But to care is to do. We have Spurs in our heads, our hearts and our blood.

To rally the most powerful community in the world…..our fans.